Introduction:

This is a series of articles about marketing and advertising. There are different ways you can reach an audience of millions of individuals all around the world. I show you on this series how to implement profitable strategies in your marketing career.

It has been said that “what matters is not what you sell but how you promote it’S So, the secret to success lays within your marketing techniques.  That’s why it is very important for business owners to develop skills which allow them to increase the sales of their products.

One of the most important skills you must have is the ability to reach a lot of people quickly. To do this you need to realize how powerful media is an how it can drastically increase your revenues.

Link exchanges

Link exchange is another way to increase your exposure for free. Let me explain. There are millions of web sites out there right? So when someone is looking for an specific subject on the Internet, Search engines list the most relevant pages first.

For example, if the surfer types in the search bar the keyword real estate, the most optimized real estate related web sites are the ones which will appear first. There are thousands of web sites related to this subject competing for placement. You don’t want yours to appear in the 17th page right? You want it to appear if possible within the first page.

Now, achieving that rank is hard. There are different tools you can use to improve your web pages optimization. I have already mentioned some of them. You see, one of the most important aspects you will have to take into consideration if you want to increase your site exposure is link popularity.

The more pages out there linking to your site, the more popular your site will be and the more visitors you will receive. You can increase your link popularity through link exchanges. You can go to certain web sites and arrange deals with other web masters. You can post links on your web site to other web masters sites as long as they do the same thing with you.

This will be beneficial for both of you. Think of it as having business partners who can refer new clients to you on a daily basis while you do the same for them. The best thing is that it all happens automatically without either of you lifting a finger. The Internet takes care of it.

After the exchanges are completed you will receive visitors from their web sites and they will receive visitors from yours. For example let’s say you set up an online dating business with the intention to sell your dating magazine.

Using many of the advertising techniques described in this series you can attract a lot of customers. Some of them will be also interested in some of the web pages you are linking to. So they will click on those links and visit those pages.

The same will happen to you. You will receive extra traffic from “your Internet partners” which are linking to you. Furthermore, you can also achieve better rankings on the search engines if you have many websties linking to yours.

Some experienced marketers think that if you write articles it won’t be necessary for you to exchange links. But some successful online business owners combine these and many other techniques to increase their exposure.

It can basically bring you extra traffic which is good, it is very good. For your convenience I have provided bellow a list of link exchange web sites. Visit these sites and sign up with their programs if you are interested.

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