Marketing on the Internet can often be confusing for people, especially ones who are more used to more traditional methods of marketing and advertising. Doing your marketing on the Internet is generally far less expensive than more traditional types of marketing, though, and done correctly will yield great results. A first answer to the question how do I market my new business on the Internet is to do your research. I know that it often seems like that’s always the advice you get. Research, though, is vital to learning what types of marketing best suit your style and pocketbook. So before you start plunking down your money for banner ads, do your homework to find out if this is really the best, most efficient way to market your particular new Internet business. Planning is also an important part of marketing on the Internet. A common mistake Internet marketers make is to jump in with no real plan. You will want to be certain that any marketing plan you develop fits your budget as well. The best advice is to start small and work up to more expensive marketing techniques. Doing your research, making a budget, and drawing up a marketing plan for your Internet business will ensure that you get off to the right foot. Some typical ways of marketing on the Internet are: • Banner ads • Solo ads • Ezine ads • Press releases • Email • Promotional offers • Linking to other sites • Pay-per-click There are other methods as well, but these are the most common and useful. All of the above methods are extremely effective ways for you to market your new business on the Internet, but a combination of several of them will bring you the best results. It will be up to you to decide which ones work best for you and how much you can comfortably spend. Marketing by these methods does require close monitoring and the ability to make adjustments when you see something that isn’t working or isn’t delivering the results you need to grow your business. The great advantage that marketing on the Internet has is that you can track your result easily and respond quickly with any needed changes to your marketing plan. Perhaps, though, one of the best and most cost-efficient answers to the question how do I market my new business on the Internet is to write articles and post them on website across the Internet. In these articles or at the end, you add your contact information with a link to your site. By providing information people need about topics related to your new Internet business and a link to find your site, you will get a lot of visitors—and more important, lots of sales!

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