Anyone who owns a website wants it to be extremely popular with high amounts of traffic that converts to new business. This is the always the case whether its a local service like Andrew Hill Salon, a big company like WH Smith or a national charity such as the PCRF (Prostate Cancer Research Foundation). By developing websites everyday, we have a vast understanding of not only design, accessibility and usability for a website but more importantly, search engine optimisation. Search engine optimisation is a very competitive area with every web site wanting to come on the first page for particular key phrases. Companies want the number 1 spot in Google as well as Yahoo, MSN and AltaVista – the major players in the search engine world.

Animation Technologies focus their web site optimisation both on-site and off-site optimisation on the search engine Google, the reason being, 72.8% of online users use Google as their primary search engine. It is also the case that if you get website optimisation right in Google – gaining a high page rank – it is often the case that the other search engines will follow, even though each one has its own unique algorithm for ranking web sites.

To increase your website traffic takes not only excellent search engine optimisation but also a number of other factors which make up your website on the whole.

Learn about usability – Having a great looking website is useless if users cannot use the website and view the content.

Invest in a good design – Design is not the be all and end all of a website, it is one key aspect that will make a first impression on the user, so quality is important gaining the visitors trust.

Keep it up to date – Your website needs to look fresh, new and great. If the website has outdated news, broken links or hideous graphic animations, this will all deter users.

Topical News – A news feed/blog is a great way of not only keeping new and returning customers up to date about your industry/service, company information and popular news stories.

Create a useful website – Relevant content is king when it comes to increasing your traffic. Your website will not only be telling users about your company but tips that actually help users, thus users referring others to the website.

Manage your reputation – Responding to your readers comments is key to establishing your company as one that cares about what people say about you.

Make Accessible – Many web design companys focus purely on design, in partiuclar flash websites which may jump around the page or make all sorts of noises however, blind and deaf people still need to be able to use it. If they cannot use your website then you will not get their custom – thats potential business your ignoring.

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