So you have this great web site, and now you want to sell a ton of products on line. How can you kick up your web site’s performance and double your sales? The answer you must kick it up with some hype. The hype is how the best on line marketers make a fortune on line. If you don’t believe me have a look at some of the smoothest on line salesmen. See the ad they use to promote their products, and buy the product. If you do that you’ll find yourself believing that hype sells more.
Who are the masters of hype? Those people you see on infomercials they sell products by convincing people that the product they are selling is the best product in the world. When the product is bought, what you really have is just another set of knives. They might be nice but they are not that great.
What do all the best Internet marketers have in common? They all use the power of words to sell their products. For instance is it better sell more products on line, or is it better to sell products like crazy on line? Do you want to see profits on line, or do you want to see massive profits on line? Can you see the difference in the two lines? Is it better to increase your sales, or is better to double your sales? Okay now I think you are starting to see the picture. The next time you see an ad on line that has you thinking I want to buy this, take a deep look at the description words that are used in the ads, you will see that the best written ads have powerful words that sell the products, or services. The real Gurus learn how to kick it up a notch and sell like crazy using nothing more than power selling words.
Selling on line is a lot different than selling at the store. The visitor has only words to go on, and maybe a picture, or two. So if you are a web site owner do a better job to describe the products use powerful descriptive words.
What kind of words did I say to use? Powerful descriptive Words.
Here is an example of how to kick your sales letter up a notch. There are 2 site both of these sites are offering to build web sites for their customers.
Site one writes: We’ll build you your very own web site for 65$ guaranteed to satisfy!
Site two Writes: We’ll build you a professional custom made web site for 85$ To your Guaranteed satisfaction! For a limited time we will also take off an additional 20$ dollars.
Do you see how the descriptive words has jazzed up the offer? Site 2 has convinced me to buy from them. The fact that they will build me a “professional custom made” web site as opposed to my very own web site. Means all the difference! They are also giving me a deal, 20 dollars off the price of 85$. WOW I am in Sign me up! When ever possible make your customers feel happy about getting a deal. Almost every one I know loves a bargain.
No matter what you are selling you can make or break a sale with words. At every cost use power selling words. You will see that your offers will stand out, and that more people will want to buy from you as opposed to your competitors. Here are a few techniques that I use.
1. Ask yourself what are people looking for when they buy a certain product.
2. Write down as many descriptive words as you can think of. (these should be words that sell the product)
3. Write down a general offer.
4. Plug in your your descriptive words before the product remember to use words that are powerful, and that sell the product!
5. Ensure that you make you buyer feel that they are getting a bargain.
Alright now it is time to put those words into action starting with step number 1 the product: web site I will build you a web site.
What do people want from a web site. They want it to look good, sell the products, deliver a certain message,look a certain way, find bargain prices. etc..
Step 2 description words: professional, customized, content rich, etc…
Step 3 the offer: we’ll build you a web site for $65
step 4 Plug in descriptive words: We’ll build you a professional customized web site for the low price of 85$.
Step 5 Give them a bargain: “We’ll Build You a Professional Customized web site for the low price of $85. Your Satisfaction is Guaranteed. If you act now we will take of 20$ from the $85.
Okay so now you have it. Next time you find yourself trying to sell another product on line try to describe it’s most valued traits, and send it home with the buyer!