If you are new with Web Hosting and/or Web Design there’s some things that you need to know before you think about link exchange or link popularity. First if you don’t have a domain name or you don’t have a web hosting you need to go and take a look to this article Things you should know about Web Hosting. If you have your domain name and you already choose a web hosting you need to know a little more about Link Exchange, Inbound Link and Link Popularity.
Link Popularity – If you want people to be able to get to your website you need to have Link Exchange and/or inbound link in your website. The reason for this is that theres too many pages on the internet right now that if the search engines don’t know that you exists you’ll web site will never get to be shown on the search engines. This means that if your page is not on the search engines the only way to people go to your website is if they know your domain name or if you advertised the site in magazines, newspapers, or other methods of advertising.
Link Exchange or Reciprocal Links – No matter how big or small is your website you should have links exchange to help you get on the top positions on the search engines. You’ll hear or read a lot of articles that tells you that its better to have only inbound links and this is good but with my own experience I can tell you that having Link Exchange and Inbound links at the same time had help me a lot in my websites to be on a decent ranking on the search engines. You can find a lot of Link Exchange programs out there some free and some that you have to paid, if you want or needs more information about those you can visit this page. Just have in mind that you need to choose whatever is best for your business and for your budget.
Inbound Links – This type of links are the one that you can get from writing articles and posting articles in different web sites. Another way to get inbound links is trying to reach a webmaster form a website and some how negotiate with that person to see if they add a link to your website without you having to add a link in your website to them. In this type of links you pretty much can find services out there that you have to pay to get inbound links going to your web site. If you want more information about this type of link you can visit this page.
Have in mind that Link Popularity is only on part of the puzzle in Search Engine Optimization because if you don’t have the right content on your page for the keywords that you are trying to rank then you are kind of wasting your time and your money. I hope that this article helps you to understand more about how Link Popularity works.