As a marketer, and for the record, I do believe that we are all full-time marketers; I am always looking for ways to connect more regularly with and add value to my target audience – I want top-of-mind awareness for myself, my business and my offerings. Now for years, I’ve known that publishing my very

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If you create more value for your customers, you will get more sales. So to increase your success you must make adding value to your website a top priority. This is directed towards Information marketing, (one of the best ways to make money), but can generally be applied to any web site. Here are some

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VIRAL MARKETING Any discussion of viral marketing brings up two authors – Malcom Gladwell, “The Tipping Point” and Seth Godin, “Unleasing the Idea Virus”.  Really, these authors are incredible thinkers – you should seek out and buy their books, read them for yourself to get the most out of them. But I’m not so in

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E-courses are excellent sales tools and a great way to get your knowledge out there. It is very simple to create your course and either sell, or give it away as a “give-before-you-get” sales technique. If your course is designed to be a freebie, you’ll want to give a portion of good information; but don’t

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Not all traffic is the same. Getting a gazillion hits is great, but not if it is from random subjects and subjects. You want to focus on traffic that has a reasonable chance of converting. Where To Get The Traffic You Want Many sites make the mistake of trying to be all things to all

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You have seen them all over the internet — blinking, flashing, animated and garish. You vow that you will not contribute to this internet graffiti. You feel smug with your decision because after all banner advertising is dead. Wrong. Banner advertising is not dead — and in fact it is still an effective internet marketing

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Do you get a lot of emails, important emails? If you do then you probably appreciate how important it is that everyone know that you did in fact receive their message right? If you find it next to impossible to be on top of your email accounts every second of every day, and lets face

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To have a successful Internet business, you need only three things: 1. Product 2. Copywriting 3. Traffic It really is that simple. If you have those three things… competently performed, you will have a succesful, profitable Internet business. Let’s talk about competency in each of those three areas and how you can quickly master each

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Frequently when I am communicating with other webmasters and I bring up the subject of writing articles, I often get a response like “I’d rather have a root canal, I just can’t write”, or “my spelling is horrible and my grammar is not much better”. In my view, the first excuse is just a matter

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These days an internet marketing strategy plays a vital part of small business marketing strategies (or any size business marketing strategies for that matter). Web site marketing is an important part of just about any business, small or large. You can’t put up a beautiful (or any) web site and hope that people will just

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