5 Common Mistakes of Website Design

Huge Mistake # 1: Creating a Website with Flash – Did you know that in a recent study, top internet marketers discovered that having a website created with Flash, actually decreased the response from prospects and customers up to 370 percent?

Here’s why: Your prospects and customers are more likely to visit your site with all types of different computers, connection speeds and connection settings for Internet …

What may look great to a visitor may not even appear for another! One can very easily have been bombarded with hundreds or even thousands of dollars to have a website created with Flash technology, only to discover that some visitors never see! (Not to mention the load times can make the visitor to close the site, never to return again.)

Huge Mistake # 2: The “Internet Catalog” Approach – You see this everywhere. good businessmen, honest and hard working women access to the Internet to sell their products or services, and have a site created for them that contains a link to almost everything presented on one page. His thinking is in line with, “… well, I do not want to leave anyone out. If they come to my site, I make sure I have what you are looking for …” – This way of thinking could not be further from the truth.

Here’s why: There is an ancient rule that goes back to the beginnings of direct marketing on the internet, taught by the richest Internet marketers most legendary and respected of all time …

“When you give your potential customers too many choices, which are confused and not sure what to do next. Confused people do not buy anything.”

Huge Mistake # 3: Optimization of the sale of the site to search engines – will see this taught in nearly every “internet marketing” course, manual or eBook out there … “You must optimize every page of your website for search engines!” – In fact, this false teaching is accepted as “gospel truth ‘so often that most web designers will offer to do this for you without extra cost or …

I do not understand is that certain words and phrases that must be reformulated (to make it “keyword rich”) shall completely, only to be viewed very positively by powerful search engines – and this could kill your sales , overnight.

Here’s why: When you or a hired web designer optimize your sales page (ie any web page designed to sell their products and services) to list higher in search engines, you will have to sacrifice power drive your sales copy (ie written sales material) just to get higher listings. Sure, this may bring more traffic – but what good is all the traffic in the world, if visitors come to your website and are not required enough to read why you should buy your product?

For years, it has been taught to always try to find a “balance” of SEO (Search-Engine-Optimization) mixed with promotional copy designed to sell your products and services …

Wrong Again! – The truth is you should never optimize your sales page for search engines. Instead, you should create tiny “entry pages” for each keyword related to your product or service, (highly optimized for search engines) and have it link to your main sales site! (You can show exactly how to do this quickly and easily and get massive targeted traffic * to the search engines – without ever touching * your sales site)

Big mistake # 4: Having a “chart based on” Website – Sure, graphics can certainly help to visualize a particular situation or circumstance, product or service … But did you know that having a website based graphics can actually distract visitors away from your sales message?

After all, your sales message (or “web copy”) # -1 is the most important factor in a website that makes money. If visitors are paying more attention to your “professional graphics” than your sales message … you just lost another sale.

Here’s why: You have approximately seven seconds from the time your visitor arrives at your site, while deciding whether to buy the product, more information or leave. If you have a graphics intensive website, your website will most likely still is loaded beyond its time limit of seven seconds.

This is a “customer-killer” in itself – however, the real reason lies in the fact that the bigger, brighter and more beautiful your graphics are, the more they will distract your visitor from your sales message . And if the visitor is distracted even for one second could mean the difference between getting a sale, and the loss of a client.

Huge Mistake # 5: Designing a web page with zero experience in marketing – Most web designers have no idea how to make money online, with more than their design services. It is not their fault – they simply have no or very little marketing and sales experience. After all, are just website designers …

However, having your website designed by someone with zero experience in Internet marketing is like buying a tram without a motor … not going anywhere, and that will only waste time and money!

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