Choose a domain name should be easy, right? Why, I will use my company name. Not so fast, Sparky. Much thought should be given to selecting a domain name.
A cautionary note
Choose a domain name is like getting married. You will have to continue with it until the bitter end. People who use your site will come to know the domain name. Repeat visitors often simply type the domain name to reach the site, known as “the kind of traffic.” For example, it makes the search for “Amazon” when you want to buy a book or simply type in amazon.com? If Amazon were to change your domain name to Desert, there would be much confusion. The same goes for your domain. Once you pick something, stick with it.
Well, the obvious choice is your business name, but can not be the best. There are four important issues to consider.
First, there’s something about the name of the company that makes using as a domain of a wise choice? This situation usually occurs if you have a long business name or words in the plural. “Rip’n Halstatt Marketing Campaigns, Inc.” going to be a horrible domain name. Customers will have difficulty writing a domain name.
Double letter problems are a second issue that is totally unique to the Internet. What if Sams Salon wants to use its trade name as a domain? The “s” at the end of the first word and the beginning of the second can cause confusion. Is the domain name or Samssalon.com Samsalon.com? Confuse users is a bad way to run a site.
The third issue is the nature of your website and search engine optimization. If you are pulling a particular keyword phrase, you may be better to use the keyword phrase in your domain name. Google, for example, look at the domain name in the evaluation of a site. If the words in your domain name are separated by dashes, many believe it will help in the classification process. This is why we see so many domain names-xxx.com xxx-xxxx in the network. If your business focuses on a very specific area, strong consideration should be possible to use relevant keywords in your domain name.
Finally, your domain name must end in “. Com” and do not want to hear any argument or see any material from eyes. The simple fact is that when people think of sites, always writing. Com. Yes, there are other extensions y. Us,. Net,. Biz, etc, may seem unique, but it kills your traffic. Pavlov and his dog experiments had it right. People have been mentally conditioned to type. Com, so you do not select a different ending. If you do, a smart competitor register the domain. Com version of your name to get some free traffic. If you’re really lucky, a porn site will do it!
Take a breath before you select a domain name. As a spouse, may be a good choice or bad.