Coaches have a big challenge in finding customers. They are selling into the unknown.
For strangers, I mean, most people eligible for training, either business or personal coaching training, either never heard of it or understand how it works.
When people work with a coach for the first time, usually comes a point when they say “a-ha!” And they are better able to understand the value they can get.
So trying to get customers may seem a dead end 22. To recruit, they need a strong sense of what you do. But to get that sense they need to work with you first!
It is because of this obstacle to direct selling or direct response methods such as cold calling or placing ads do not work. The channel is not customers directly.
Addressing this challenge can be frustrating for many new coaches. They really want to help their clients succeed in their business or life, but getting the prospect to sign on the dotted line does not happen as often as you want.
So how can the coaches try to sell the unknown? To publicize and use your website to make it!
Here are 3 ways:
1 – Write a copy of the website in terms of “what I know.”
potential customers can relate to their pain and anguish. Their pain and problems may include not having enough time in one day, trouble sleeping at night, or not making enough money.
It can also mean you want to be in the future. Some examples might be having a lot of revenue, have peace of mind and have a happier life.
So when you are writing about their services, be sure to start with things you already know your prospect, their pains and desires.
In addition, case studies and testimonials from others who have helped a better understanding of their perspective of what you do. These examples are more effective if they are written in terms of the initial problems and the final results.
In explaining what is done in terms that directly known, better communicate what you do. When prospects see clearly what you can get to work with you who are more excited and more interested in working with you.
2 – Give away free information.
Compiling an article or report that is useful to your target prospects. Choose a topic that is directly related to their problems or situations. Then have the memory available on its website for downloading.
This strategy is of great value:
• Everyone likes free stuff useful, so take steps to achieve it.
• Once created, which takes place almost without time to make.
• Has the perspective from which to know your business, so making a good choice to help them.
• Sending people to your website, create another building relationships “touch.”
• People can submit this report to others, increasing their visibility.
3 – Offer a free online assessment.
Create a series of questions about your website. Then invite your visitors to respond to change scoring and interpretation of that score. This gives useful information about themselves and gives them a taste of what you do.
This technique is very similar value to the idea of ??report. It’s free, does not take much time or money to implement, is automated, which gives value, and may be referred to other people.
It can also determine what the prospects are more needs based on their responses. With that information, you can target your sales efforts towards them and increase your closing rate.
In conclusion, the use of its website as a tool to educate potential customers. Doing this will gain more confidence and grow the relationship until it finally became his paying customer.