Website promotions are some of the easiest and cost effective ways to promote your business. There are many ways to do this and bring quality traffic to your site. Always remember that your website is like your storefront. Before you start your promotions, be sure that your website looks professional. It should also have good interesting content that your visitors will enjoy. A good sales letter is vital to your business success. It should also have an informative page and a form to contact you.
One of the first website promotions you will do is submit your site to the search engines. To do this you should:
Write some interesting website content that is optimized. Write a variety of articles on different aspects of your business. Include product reviews as these are very popular and will help you to sell your products. Optimizing means making your content keyword rich but not stuffed. To do this, you must do your keyword research for your business. You can do this at goodkeywords.com
Insert Meta tags into your HTML: Nowadays, a good title and descriptive Meta tags are what counts. These are just small pieces of HTML that guide the search engine bots and give them information to take back to their databases for indexing purposes.
Submit your site: The biggest search engines are Google, Yahoo, and MSN. You have to pay to submit to Yahoo now, but the other 2 are free. Once you build back your links, it is very likely that you will find your website in Yahoo without having to pay for it. When you submit to these 3 search engines, you do not really have to submit to any other ones. Google is the biggest, Yahoo comes second, and MSN is third in size and effectiveness. It is good to aim for the top 10 positions or first page of these search engines.
The second thing to do is to set up a blog. A blog is a small diary written on a daily basis. Write short interesting blogs that your visitors will enjoy. Always remember to make one link that goes back to your content pages. This can be a new article or a brand new product. This can be done on blogspot.com. This site belongs to Google and is regularly crawled by their Google bots. This means that the bots will follow your links and find your pages of content at your site. You can get new content indexed within 48 hours in this way.
Article distribution is easy and very powerful. Again, you can write some good articles on different subjects which will attract different segments of your niche market. Use a service or software to distribute them. Grant reprint rights to your entire article web content and also the ones that you distribute. Remember to use a few bios to target the right audience. As well as bringing warm, ready to buy visitors with article distribution, you will also accumulate valuable back links. These will help you to get a better position in the search engines.