So you are starting out in Internet Marketing and are baffled by the jargon. You don’t know your SMTP from your FTP or where to put your POP3.
Internet Marketing has all sorts of jargon associated with it that confuses many new and veteran marketers. So how do you decipher this jargon and translate it into a language you can understand?
This article will help you to understand some of the common terms in Internet Marketing. And now some Jargon beginning with A …
Ad Tracking
Ad tracking is simply the process of tracking the response from your ads. Why? Because you need to know where your traffic is coming from and how it is converting. This is particularly important if you are paying for adverts – you need to know which adverts are bringing you in business so you can keep them running whilst stopping the adverts that are not bringing in business.
How do you track your adverts? Well you could try and do it manually, but it is likely to be so time consuming that it will be a complete nightmare. The alternative is to use some ad tracking software. There are lots of scripts and utilities available for this. Using software will make it easier for you to determine which adverts are bringing you traffic and where to spend your advertising budget for maximum effect.
Affiliates
Affiliates is a big thing in Internet Marketing and it can be a bit difficult to understand it at first. There are really two terms here – Affiliate Manager and Affiliate. An Affiliate Manager is someone who runs an Affiliate Program and recruits Affiliates … you following me?
Everyone knows what McDonalds is – a restaurant, no ethical or nutritional debates here – it’s basically a big franchise. Mr McDonald sits in his ivory tower counting his money whilst Joe Bloggs runs a McDonalds restaurant.
Mr McDonald is the Affiliate Manager – he owns the franchise and sells rights to other people (the Affiliates) to run a restaurant. In order for them to do this he gives them resources such as training, knowledge, equipment and so on.
As an affiliate, you can expect your affiliate manager to give you useful tools you can use to sell his product.
Autoresponder
An autoresponder does exactly what it says on the tin – it responds automatically! To what you may ask – to email! This is how those crafty Internet Marketers fill up your inbox whilst sitting on the beach drinking cocktails!
An autoresponder allows you to set up a series of messages to be delivered to a recipient over a time period determined by you. It is a fantastic tool and one you should definitely invest in – remember, you are in Internet Marketing to make money and to have more time – an autoresponder will save you lots of time.
These are just a few of the many definitions .