There are so many internet marketing possibilities for  promoting an online business, or even a traditional business.  The  ability to engage in internet marketing has truly  opened  the  door  for women in business and has made working from  home  a  lot  easier than it used to be.

Internet marketing can be much less  expensive  than  traditional marketing and it can reach a huge, precisely  targeted  audience. Because there are no geographic barriers in  internet  marketing, it is truly  possible  to  do  business  worldwide  and  to  sell anything from anywhere, even from the comfort of your own home. Following is a simple explanation of  some  of  the  most  common internet marketing options that  you  can  use  to  promote  your business.

Article Distribution

Distributing professional  articles  with  a  resource  box  that directs readers to your website is a very valuable and  effective method of internet marketing. The articles can be given away with permission to reprint at-will under the terms  that  the  article content  and  resource  box  cannot  be  changed.  Many   website operators will post these articles on their websites  which  will direct visitors  to  your  website  as  well  as  enhancing  your internet marketing link campaigns.

Directory Listings

Directory listings are a form of internet marketing that  can  be very useful. Directories are a  lot  like  search  engines,  only listings in the directories are  managed  and  ranked  by  people rather than by  automated,  electronic  means.  Many  directories accept directory listings free of  charge,  so  they  can  be  an inexpensive and effective form of internet marketing.

Email Marketing

Email marketing is a viable internet marketing technique that  is very similar to direct mail. Generally, it is best  for  internet marketing messages sent  via  email  to  be  sent  to  opt-in  or subscriber lists. However, third party lists can be purchased for the purpose of email marketing.

If using third-party lists, check into how  the  email  addresses were collected and make sure that they are truly  targeted  lists with content  gathered  from  individual  who  opted  to  receive information relevant to what you are sending.

Ezine Advertising

Ezine advertising, as an internet marketing option, is a lot like advertising in a magazine; only the “magazine”  is  delivered  to subscribers  electronically  rather  than   through   the   mail. Companies  that  distribute   online   newsletters   often   sale advertising in their newsletters as well, and some may even trade out for an advertisement in your newsletter.

Link Campaigns

Building links to your website  from  other  websites  that  have information relevant to your target market should be  a  part  of your internet marketing plan.  Link  popularity,  the  number  of links  coming  in  to  your  website,  and  link  relevancy,  the relevance of the website that is linking to you, can improve your website ranking in  the  search  engines  as  well  as  directing
targeted traffic to your site.

Pay-Per-Click Search Engine Marketing

Pay-per-click  search  engine  marketing  is  one  of  the   most successful forms of internet marketing. Basically,  pay-per-click search engine  advertising  is  a  process  whereby  you  bid  on specific keywords that  will  direct  targeted  traffic  to  your website. You are listed in the  search  engines  based  upon  the amount you bid for the keyword. You are  charged  the  bid  price each time a visitor clicks on the search engine listing,  through to your website. This is a good internet marketing option because you only  pay  for  successful  click-throughs  which  result  in traffic to your website.

Portal Listings

Portals are similar to directories but are generally specific  to a topic or industry. Because visitors to portals have interest in the topic, getting listed in a portal that is  relevant  to  your business can be a very effective internet marketing technique for driving targeted, qualified traffic to your website.

Search Engine Marketing

Search engine marketing is a much  preferred  internet  marketing option because the majority of visitors to just about any website come via the use of a search engine. Search engines use  what  is called  spiders  or  crawlers  which  are  really  just  software programs that index websites and determine their relevance, based on the search engine’s rules, to the information a  person  using an internet browser is looking for.

There are also meta search engines that draw from the results  of other search engines,  and  specialty  search  engines  that  are geared to a particular topic or industry. To get listed in search engines, a website needs to be optimized  and  submitted  to  the search engines. Major search engines include Google, Yahoo!, MSN, Alta Vista and others.

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