Viral Marketing also known as Viral Advertising is a marketing technique used to build the public awareness of one’s product or company. Companies ride on the idea that if people like  a good movie, funny story etc, they will pass it on to their friends and family. The company brands their logo or a product

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VIRAL MARKETING Any discussion of viral marketing brings up two authors – Malcom Gladwell, “The Tipping Point” and Seth Godin, “Unleasing the Idea Virus”.  Really, these authors are incredible thinkers – you should seek out and buy their books, read them for yourself to get the most out of them. But I’m not so in

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