Advertising flyers are definitely the most cost effective marketing tool you can use to spread out the word on your business. You can hand them out, post them, hang them up, or even leave them where your clients and prospects can get them.

The beauty of it is that you could either do your own advertising flyers or get a flyer printing company to produce them for you. Either way, you need to consider some of these things to help you create the most hardworking tool that can win your clients for you.

Pictures do paint a thousand words…
They do paint a hundred and thousand words that your flyer printing copy may not be able to. Use photos and graphics to emphasize your benefits. You can either scan your photos or you can look at stock graphic images available in software and on the Internet. Sometimes they’re free but most of the time you could buy them for a minimal fee. Just remember to choose the image that would most likely help you make your message clearer and simpler for your target readers.

Provide guarantees that you can actually deliver…
Do not, and I mean ever, include claims in your ad that you can’t actually deliver. Your readers will know it, believe it or not. And nothing turns them off that fast. You can always be positive in your story, but never go beyond than what you can provide your prospects.

Focus on what’s important…
Identify which is the most important idea or message in your ad, and then focus on that. Position that idea to make it more prominent in your whole ad. Upsize it, increase its density – the key is to make it the single most dominant feature in your ad to catch the attention of your readers.

Stick with what you have…
If you have your message or idea, stick with it even if you feel that you’ve been promoting it for so long. Being consistent in what you say can get you the success you need to make your clients and prospects remember you. Repeat marketing helps increase familiarity among your readers. And remember that what matters is what your clients and prospects feel about your ad. It doesn’t matter that your campaign is too old for you; it remains fresh to each and every new prospect that sees it.

Simplicity…
A good design is often made simple and clear. It doesn’t have to be so complicated that you’re having sleepless nights about it. A flyer printing project is even simpler. You can get pictures and graphics from collections available online and even from a software. With your fonts, you just have to apply two typefaces max so as not to clutter your ad too much and make you appear amateurish to your clients.

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