What a graphic designer usually does is to mix all the basic ingredients to reflect a particular mood or style in any color printing ad they create. The fonts, the graphic images, the design as well as the color – all of these elements are combined to come up with an ad that would definitely get your target readers’ attention.
And it all boils down to what your readers feel and say about your ad. It’s all about their reaction and impression on the style you chose for your ad, as well as the way you conveyed your message to them.
That’s your design palette – where you mix altogether your elements to draw your readers into your ad. It may be the subtle type where your readers are drawn to your design with no effort at all. The design is so simple and subtle that your readers won’t even realize that they’re into your ad already. The other one, the more aggressive type, is more obvious, as the design usually directs your attention to the key message. There’s nothing to distract or confuse your readers from what is really important, which is your message.
If you choose to apply the more aggressive style in your design, first of all, you need to provide a typeface that is ‘clean, readable, and with quiet strength’ as another designer would suggest. This means that your choice of font does its job efficiently, and yet it doesn’t overshadow all the other elements in your ad. And remember that when you want to put a lot of information in your color printing campaign, be sure to include a distinctive typeface that is neutral as it easily packs your details in a small space without making it look busy and disorderly.
In terms of your colors, by putting a limit to your use would ensure that you provide subtleness to your design and draw your readers’ attention to the ideas and concepts that you would want to be emphasized. This is particularly true with your photographs. If you want to show a certain concept on that, you’re better off limiting your color use.
Your photos and images also provide your readers with the idea you would want to convey. Depending on different design factors such as layering, opacity, and transparency, you can make your images look more dramatic and striking.
The bottom line is that you include that extra attention to the details of your design. It doesn’t matter whether you want it subtle or straight-forward. What would make your ad effective are the features and factors you add in your size, color, in your choice of image and photos, and so forth.