How To Start Off Your Advertising Campaign With Impact

When you do call your prospects or talk to them to follow up on an offer, please do not start your conversation with “How are you”. Not only does it kill the conversation instantly, it also opens you to a lot of responses that you either are not ready for or that you don’t want to hear it.

For one thing, when you do ask this opening phrase, be sure that you can actually bear to hear your target client’s answer. Be prepared to care – a lot, if your prospect says that he or she is sick and is not feeling fine, or get a never ending political rant of how Obama is better than Hillary.

Secondly, with a call-killer like your “how are you”, it surely makes you lose control of the call and gets you off track. You must remember that the main purpose why you talked to the person in the first place is to pitch your business. But how can you do that if your client is already lecturing you of the hazards of getting married with someone who nags all day and all night.

Another reason why you shouldn’t open your conversation with “how are you”, the moment you utter the phrase, your prospective client is already on to you. And before you could even say your first word of your sales pitch they would have already turned you down flat.

Even with your ads printed by a commercial color printing company, you should also avoid words and phrases considered as “call-killers” so you can effectively give your piece without your prospective customers throwing you out even before they can read your whole story.

Having call-killer phrases in your ads not only give your potential clients the tip off that you’re going to start a sales pitch, you also give them the opportunity to reject you outright. And when they do, you’ll have a heck of a time trying to keep them interested in what you have to say.

You probably think that it’s the polite thing to say when talking to somebody. Then again, there are other ways to start your ads. Introducing yourself and going directly to why you’re there in the first place can be more effective and it gives you the power to take control of the connection.

It’s all about taking control of the moment. When you are in control you are more likely to provide the most effective ad and copy that your target audience can appreciate. Don’t risk blowing your opportunity of being able to convince your prospective clients of your business’ worth. Avoiding call-killer phrases can lessen, if not totally eliminate your chances of getting your target clients interested, and eventually making a sale for your business.

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