Sad but true. See, search engines are getting smarter, not only are they getting smarter but they do what you do. When you change a design, se’s change your listings!
Typically you change it for a couple of reasons.
1) You don’t like the design anymore
2) You’ve learned knew tips on how to optimize your site better for search engine placements.
3) Your revising your services
Whatever it may be, you’re changing something. Now it won’t happen right away but eventually, if your site already has a good search engine ranking, then search engines will find out what you’ve done and follow a process.
But “se’s” aren’t human? That’s correct but they were built by humans. Most se programmers realize that eventually something changes and since they want their search engine to be the best, they try to recognize your changes right away but there’s only one problem.
What do they do with the listings you have right now? Well, let’s say for instance you are attempting to change everything for the better.
Now let’s also say that you HAD a page title called “good rank”.
Search engine’s previously knew and still think that your page is all about “good rank”. Moving along, your new page information is about “Getting a better rank”. Your old placements are now wrong in the eye’s of search engines. They now realize that something has changed. So what are they going to do?
Dump your old listings and start over! Ouch is right. So why would you ever want to change your site if that’s the case?
Well here’s some food for thought: Yes, you may loose your existing rankings but your roots are growing. Your new pages are growing bigger and better than before, it just takes a small transitional period to take effect.
Here’s another example for you. Most of us know about link popularity within Google. You’ve put all your effort into promoting your main page. All of the links that you’ve had placed on other sites have a link title of: “Great Ranking Services”. Once google saw your link, it started looking to see whether your information on your site is relevant to “Great Ranking Services” and awarded you appropriately.
Moving along a little, you’ve not only changed your site but you’ve also changed your link title to better fit the new content. The new link you now add on other sites reads something like this: “Boost Your Search Engine Rankings”.
Before you changed your site, you got a GREAT rank for “Great Ranking Services” when people did a search online.
Here’s the catch. Now that your promoting a new site, a new page, new content within your page, the old content relavance goes straight down the drain. Search engines have recognized that everything has changed and are not paying any attention to your old links anymore. Yes, they still help your link popularity, but they don’t help your content relevance.
See, search engines are consistently trying to improve their content relevance. That’s what people want. If they search “gidgets & widgets”, they expect to get the best results for “gidgets & widgets”.
If you plan on changing your site, be prepared to suffer for a small amount of time. Prepare yourself for the worst because the best is yet to arise and prevail.
I understand that we all want better search engine rankings and just be ready to do what ever it takes, even if it means loosing your old se placements for some newer, fresher ones.
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