Choose a domain name is a very important part of your internet marketing strategy.
When choosing a domain name that targets specific keywords for your website you’ll flood your website with laser targeted traffic clicking through improved response.
Choose a domain name gives your potential customers want most desperately. By including keywords in your domain name is your customer desires, including their marketing messages and content of your site that you can not avoid the flood of traffic to your website!
Wondering what your customers’ needs are? If so, you must determine your reality of sale. Let’s look at an example product here: home security alarm system.
Note that few know, or care what the hell the product looks or product characteristics such as size, color, weight, speed, or availability. The only thing that matters is the “result” of their product reach for them. It comes down to as call-in-it-for-me?
Why would a prospect of buying an alarm system in your home? As call-in-it-for-them? If you think for a moment you will find the correct answer.
Yes, it is to protect your jewelry or valuables while at work or when the house is empty.
Must stop thinking about yourself or your product features to determine what deepest desires of their customers are. By converting your product or service features in the “benefits” or “results” will be able to hit their hot buttons and flood traffic to your website in the process.
The easiest way to convert features into benefits is a list of all the features of your product or service on a piece of paper. (A feature is a property of one thing: the size, color, weight, speed, availability) Then, one by one turn each feature into a benefit for his client. As call-in-it-for-me – save money? youth? friends? security? money? power? luxury? prestige? thin body? obedient pet?
The potential driving traffic domain names is impressive target keywords, as long as the investigation of your target market and meet their “true” needs, desires and benefits. Once you have established this marketing system, you will be able to use your domain name to build specific ad campaigns aimed at specific markets, even if your site offers multiple products and services.
To go a step further, you can make a domain name that serves as a title for a classified ad. When a title is broken down should have several different parts. We must fan the flames of desire, with a touch of information about solving a specific problem, satisfying a need, provide a benefit, or invoking curiosity with a call to action. Your domain name should contain the largest number of these “features title” as possible. Try and keyword phrase in a relatively short, catchy and memorable.
Please note “as call-in-it-for-me?” as to “what you really sell.” Work your domain name is to act as an instrument to drive traffic to your website by “scratching the itch of their clients. “If you’ve found the right words to scratch that itch, then only you can put to work in your domain name. You will find that not only do better in search engine rankings will also attract more attention with your payment by clicking on the ads or any type of advertising you use.