With over 50 million registered domain names, it is difficult to find a good that is still available. Unfortunately, the domain name industry is full of opportunistic “traders” who buy and sell domain names with no intention of even themselves. Because of this, the majority of registered domain names do not even have a website to go with it!

This can be very frustrating, and to find a domain name itself to build a website. But at the end of the day on a first come, first-served world, we must try to find another way to find the domain name very well.

There are several tools that can be very helpful when trying to find a domain name. Discuss these tools in another article. Here we will discuss what makes a good domain name.

To mark or brand?

Brading is a key element in the traditional on-line marketing. Have a unique name, catchy does wonders for any business. However, when dealing with an online presence, which could be better with a domain name that is rich in keywords.

Search engines work primarily on keywords as you know. You enter a search term or “keyword” search engine and produces results based on your formulas and web sites that you think is the best choice for your search.

Now, there are many Search Engine Optimization techniques can be used by anyone anywhere. The same techniques can be applied to a lot of places, so my question is what might be what one is unique and could separate from the other site? Of course, domain names!

I prefer to have keywords in domain names owned by me, because this is what could give me an advantage over their competitors. Of course not so important if your website is personal and is not looking to make money from it. But if you’re selling something or wanting to make money with your website, I highly recommend using keywords in domain names. Just to prove it, go to Google.com and search for “domain name.” You will see the results that any occurrence of the word “domain” or “name” is really bold. So Google is definitely looking out for the search terms and noting that for you.

On the other hand, the brand is still a strong concept online as well. If you find that catchy name (Google, as …. hmmm?) And the market well, then you could be on its way to the word-of-mouth reputation in no time!

If your business name is available, register it. You can always register domain names rich keywords to draw traffic, and redirect your domain name of the company.

Scripts or scripts right?

Another common topic of discussion is whether to use hyphens in domain names. I own mixtures of the two surnames hyphenated and unscripted. Nothing wrong with hyphens. In fact, search engines are helping to spread the word that can be read differently. Here’s an example: mikesmithstables.com

This domain may belong to a horse trainer, “Mike Smith” as a site for racing stables, or it could be read as “Mike Smith of the tables.” So there’s definitely nothing wrong with hyphenation, and that really help tell where the words end in the previous example. The only small problem is run on word of mouth advertising, where people have to call the scripts. But trust me, you want all traffic coming from search engines, because it’s free and volumes are huge.

What about using abbreviations?

If your preferred name was something like flowerstoyou.com but he took, but you see flowers2you.com available, if you take it? There are several common abbreviations or variations of certain words that are almost universally accepted, especially in cyberspace. Thanks also for SMS messages, we are not accustomed to the use of “2” instead of “a”, “4” instead of “for”, etc. If you choose to use these changes in your domain name is totally 2 u ( ok I was trying to be funny ..).

Do not forget however, that word of mouth advertising will always require the person making the recommendation to remind people of the substitute.

One Comment

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