It may be the most lucrative job and business right now – trying to write ads from scratch that would make your audience to sit up and take attention. And it is actually not impossible. But it sure feels like it most of the time.
So what’s the big secret from those who can do it? It’s all in the steps you make. To write effective copy, whether it’s for your full color brochures and marketing brochures and color postcards, the big secret is to do it one step at a time.
Step 1: Questions first; answers later when you’re writing your sales copy.
You need to ask yourself four questions before you could go on with your sales ad copy: who are your target audience? How can you confirm your information? What will make them ignore your call? What is your call to action and your promise?
When you’re ready with your answers, then start writing your ad.
Step 2: Make a list of all your product’s features and check them twice. The more features you have, the better you can describe fully your product’s best qualities.
Step 3: Also make a list of the benefits – for every feature try to come up with as many benefits as you can.
Step 4: It’s all in the formula.
For every success there’s always a formula. Two of the popular formulas in copy writing are AIDA (Attention, Interest, Desire, Action) and PAS (Problem, Agitate, Solution). If you can create your own, the better.
Step 5: Develop a headline with a punch.
You can always get inspiration from other full color brochures and marketing brochures and color postcards. Every time you read something you like, write it down. When you’re in front of your sales ad copy, try to put your own details in place of what’s already written. Then you can use that for your headline to impress your target audience.
Step 6: Just write it!
The best strategy I believe is to just write it. Anything that comes to your mind, just fire away! If you let your imagination flow, you’ll most likely get a lot of inspiration for your sales copy. In fact, the more you let your emotions flow, the less likely that you’ll sound like anybody but yourself. The best thing is that you’ll be able to come up with your sales copy while customizing it to your own needs and requirements.