Haven’t you heard that word of mouth marketing methods work? In fact, according to
research, well over 75% of the most effective methods of marketers actually use word
of mouth marketing, which, for the purposes of this article I shall refer to as WOM.
So, you want to start a WOM campaign. The first thing you need to do is to have a
goal for your WOM campaign. I can immediately think of a few reasons why you might
want to do this:
#1 – Generate leads. This is probably easy to do if you have a few bonus products in
hand. Giving free things away to people definitely will encourage them to think of a
few people whom you can can refer to you for the same thing.
All you need to do is get an autoresponder message set up so that they can forward
you the email addresses of the people they’d like you to contact.
#2 – Generate affiliates. Okay, this one is a little easier, but you will have to
educate the affiliates you build. WOM for affiliate marketing is great because now
you have an army of people who are incentivized to market on your behalf.
#3 – Convert into sales. For this to happen, you definitely need to create a lot of
testimonials in order to create the buzz. This approach will then get other people
talking about the quality and the level of "must-haveness" of the product
you are promoting.
#4 – Build credibility. This approach will help solidify your brand in the long run,
so you will most likely have to have points of proof that people will talk about and
associate with you. This article, for instance is a way to generate credibility
because you are reading it in the first place!
#5 – Retain current subscribers. Few people would have heard of this, but sometimes,
your current list of subscribers need perks to keep them ‘alive’ and warm. Send them
freebies or get a campaign going to increase the buzz amongst them. I have monthly
events where different people actually get together and meet each other and chat so
that they know who’s who instead of a nickname in a forum. This keeps people from
opting out of your mailing list!
#6 – Warm up for a product launch. When you want to do a product launch, you will
want to ensure that people are ready for you. How can you do this? Well, all it
takes is to create more buzz. Warming people on a list also takes time, but the
sequence in which you do it is important. With this goal in mind, you can already
think of some ways to get your list of people excited, talking to each other and
involving themselves in a discussion.
Once your goal is clear enough for you, it will be far easier to keep track of your
results. After all, without a clear direction, you won’t know how far you need to
go, or what you are aiming for in the first place.