Ok, so your site is now live and you still haven’t seen any traffic whatsoever to your website. Although getting your site in the search engines can be frustrating it is worth it. All you need is time, patience, and a little bit of preparation. Lets start of by talking about the meta tags. Although most major search engines don’t look at the meta tags for keywords they magnify the title and description tags and base their entire categorization off of them. You will want to make certain that every page has both the title and description tags filled in and be sure to use you major keyword phrases in both the title and description. Every page in your website should have it’s own unique title and descriptions.
When designing a site the first thing to always remember is to create the site for the user not for search engines, but as a disclaimer also be aware of proper search engine practices.
1. Content is king:
When developing a site keep in mind that search engines crawl sites for content. So your site has better chances of gaining
more attention with mountains of original content.
2. Develop Strategic Relationships And Reciprocal Links:
Search engines rank a site by many methods but one of the most important pieces of criteria for any site is the number of websites that point back to it aka backlinks. Do you know of sites that are similar to yours but not a competitor? If so, you should contact the webmaster and see if they would be interested in exchanging links with you. Also you can join many free text link exchanges aka reciprocal links. Both of these methods will enhance your backlinks expediential, and since this is single handedly the most important part of receiving traffic you will want to take your time and do it correctly. Yet another way of achieving backlinks is through forums, and blogs. Join Email Discussion Groups, Forums, Ezines, And News Groups while placing your websites link in your signature can create a lot of attention and will also get spidered by the search engines. Although search engines are the ultimate goal with your back-linking you will be pleased to see traffic start rolling in from others sites that you have left links on.
It is believed by many that the major search engines use a tactic to prevent search spam called “sandboxing” this in short means a waiting period before they will index your site on their search engine. Although this is very controversial it is also one of the reasons why you need to find sites that are out of the “sandbox” who will link to you. Typically the sandboxing will last from 3 to 6 months.
4. Watch and wait, only make one change at a time:
Measure the Progress of your site and how much traffic is coming in, and whenever you make any changes be sure to make them one at a time. If you make to many changes at once you could be undoing all your hard work and efforts and find your website slipping in the engines. The key to this step is definitely patience.
5. Add Fresh Content Often:
It may not appear that the search engines are watching your site but they probably are. Some of the things they look for in a site as time goes on is the activity level of your site. If you developed a site 1 year ago and have not made a single update or even added a new page to the site it will start to fall in the search engine as other sites take your place. In reverse if you continually add new pages to your site this can help your site rise in rank replacing the stale sites. This doesn’t mean that you need to add a new page every day but try this even once a month and you will be surprised at the results.
6. Telling the media that you have a site:
Press Releases can bring in very targeted interest to your site as well as creating backlinks for you throughout high traffic sites. When you are writing a Press Release do not spam them with a cheap article loaded with links, it will only get thrown out. The best way to write a press release is to find something interesting in your business that has never been addressed by other companies. Some examples topics would be: do you have an interesting or dangerous job, does your website offer something strange or unusual, have you uncovered a way to make life more time efficient, easier, or do you have a product or service that will save others money. If you focus your Press Release on these criteria and only make a short reference to your site with only one or two links max you will see other news sites pick up your story and you may even gain enough momentum and popularity that television, radio, and newspapers want to interview you.