Whether you have created a website for your business or your website is your business you need people to actually view it in order to get your return on investment. But how does one do this? Well like anything out in the Internet there is no “one size fits all” solution for your website. You need to employ a multi-pronged attack in order to get more traffic to your website. Hopefully I will show you how to dramatically increase the traffic to your website using these simple yet effective techniques.
The first technique is to actually pay for advertising for your website. This can be done using such services provided by Google, Yahoo and MSN where you pay to have your website listed in their sponsored links section when a user searches for a key term. This will get traffic to your website almost immediately. Always refine each campaign to see if you can maximize the return on investment for each time you place ads on these search engines.
The second technique is to write articles and content. Have content on your website that pertains to the products and services you are selling. Make sure you check your website logs to see what terms people are searching for and then make sure you write about those topics. Do not have enough time to do this yourself? A good way around this is to use a freelance service such as eLance.com or rentacoder.com. You could even partner up with a student at a local college or university to write the articles for you. The student would benefit by gaining the valuable experience and would gain writing samples for their portfolio. This is by far one of the most effective techniques of gaining traffic to your website. You must also make sure you publish some articles to those syndication sites that will allow other website owners to benefit from your experience and knowledge.
The third technique I would recommend is to submit your website to the top three search engines. These search engines include Google, Yahoo and MSN. By doing this you will get increased traffic by users searching for content that you have developed using the above technique.
The fourth technique is to partner up with someone else on the Internet that is selling similar complimentary products. Exchange links with these partners in order to increase your rankings on the search engines. be careful who you partner up with and make sure they are reputable in the field as you are attaching your name to this person or company and what they do could adversely affect you as well.
The fifth technique is to find newsgroups that pertain to your products or services and participate in the conversations. Try not to oversell your products or services as you will most likely be banned from them and really create a bad impression for yourself. Rather, only answer the questions that people ask to make yourself the true expert in the field so that people will visit your website.
These techniques are low cost in order to get people to visit your website. While not the only techniques out there for driving traffic to your website these are some of the most effective techniques that will help establish your website as a true leader in the field.