You also do not want to set the text size too small (hard to read) or too high (they seem to shout at your visitors). All capital letters give the appearance of shouting at your visitors.
Keep the alignment of the main text to the left, not gallop. Center-aligned text is best used in headlines. You want your visitors feel comfortable with what they read, and most of the text is aligned to the left.
Your site must be easy to navigate
All hyperlinks should be clear to your visitors. Graphic images such as buttons or labels, must be clearly labeled and easy to read. Your web designer, graphic to select the colors, backgrounds, textures and special effects in your web graphics, very carefully. It is more important than the navigation buttons and tabs be easy to read and understand that to be “flashy” effects. link colors in the text should be familiar to your visitor (blue text usually indicates an unvisited link text and purple or brown usually indicates a visited link), if possible. If you choose not to use the default colors, text links should be emphasized in some other way (in bold, a larger font size, set between small vertical lines, or a combination of these.)Text links should be unique – should not be the same as any other text on your web pages. They do not want people to click on the headings because they think that the titles are links.
Your visitors should be able to find what you’re looking at your site within three clicks. If not, it is very likely to click off your site as soon as you clicked.
Your site must be easy to find
How are your visitors to find you online? Myth: “If I build a website, they will come”, remains a common belief among companies and organizations new to the Internet. People do not come to your web site unless you promote your site both online and offline.
Web sites are promoted online via search engines, directories, award sites, banner advertising, electronic magazines (e-zines) and links from other websites. If you are unfamiliar with any of these terms in line, then it is best that you have your site promoted by a professional online marketing.
The websites are promoted online through conventional advertising methods: print, radio, television, brochures, word of mouth, etcUna Once you have created a website, all printed materials your company including business cards, letterheads, envelopes, invoices, etc., must have your address printed on them.
Not only should your website be easy to find, but their contact information should be easy to find. People like to know that a person on the other end of a web site that may help if:
1. They need answers to questions that are not readily available on its website;
2. Something in your site is not working and end users should be able to tell about it, and
3. Directory publishers need to modify parts of your site to ensure that your site is placed on the relevant category.
To provide all relevant contact information (address, phone number, fax number and email address), also creating a sense of security to their end users. They can contact you in the way that makes them feel more comfortable.
Your web page layout and design should be consistent throughout the site
As in any document formatted in a word processor or, as in any brochure, newsletter or newspaper formatted in a desktop publishing program, all images and graphic elements, fonts, headers and footers should remain consistent throughout of your website. The consistency and coherence in any document, whether it is a report or a set of web pages, project a professional image.
For example, if you use a shadow like a special effect in your bullet points, you can use shadows in all their bullets. Link colors should be consistent throughout your web pages. Fonts and background colors, too, must remain the same throughout your site.
Color-coded web pages, in particular, need this consistency. Typefaces, alignment in the main text and the headings, background effects, special effects and graphics must remain the same. Only the colors should change.
Your website must be quick to download
Studies have indicated that visitors quickly lose interest in your site, if most of a page is not downloaded in 15 seconds. (Pages artists should have a warning on the top of their pages.) Even websites that are marketed to high-end users need to consider download times. Sometimes, to get to web sites such as Microsoft or Sun Microsystems is very difficult and time consuming that visitors will often try to access sites outside of working hours from their homes. If your business has good brand recognition, it is best to keep the download time as short as possible.
A good application of this rule is adding animation to your site. Sure, the animation looks “cool” and not a principle called the attention, but animation graphics tend to be large files. Try the download time of its first pages. If the download time for the page is relatively short and the addition of animation does not excessively increase the download time of the page, then and only then should be a consideration of animation.
Finally, before considering the personal preferences of web page design, you should consider all the above rules FIRST and adapt your personal preferences accordingly. The attitude “I do not like how it looks” should always be secondary to the function of your website. What is more important: creative expression / corporate image or a successful business?